ROOKIE HUNTER X MTNTOUGH
About Rookie Hunter
Rookie Hunter is a long-running hunting and conservation show with a dedicated audience that returns each week for practical insights, field-tested skills, authentic storytelling, and a grounded conversation about the outdoors. The focus is real hunting experience, backcountry safety and education for new hunters, and a strong conservation ethic.
Each episode blends personal field stories, interviews, gear talk, ethical discussions, and seasonal insights, creating a reliable, trusted resource for new and intermediate hunters.
Host: Mike Pedersen | Location: British Columbia, Canada
Format: Weekly 20–60 minute episodes | Genre: Hunting | Wildlife | Conservation | Backcountry Gear
Country Unique Downloads % of Audience
🇨🇦 Canada 236,523 63%
🇺🇸 United States 112,533 30%
🌍 Other Countries (Top 5 include Australia, UK, Brazil, New Zealand, ) 27,000 7% combined reach
★★★★★ 4.9 via 547 ratings in Apple Podcasts and Spotify
Audience & Reach
Lifetime Unique Downloads: ≈ 375,000
Average per New Episode: 850 – 950 unique downloads
Peak Episodes: 1,000 + unique
Release Schedule: Weekly
Listener Profile
Active hunters & backcountry enthusiasts (ages 25–55)
Fitness-driven and gear-savvy individuals who value durability, preparedness and mental resilience
Highly engaged repeat listeners who purchase based on trusted recommendations
Deep interest in wildlife management and ethical hunting
New hunters looking for guidance and mentorship
Idea: The Tough Sheep Challenge – A Year in the Making
A partnership that follows host Mike’s personal training journey using the MTNTOUGH Fitness App as he prepares for 2026 backcountry hunts and WSF’s 50th Anniversary Sheep Convention in January 2027, where MTNTOUGH will host its annual Tough Sheep challenge.
The concept could include:
On-air updates sharing training progress and mindset
Mentions tied to field prep and physical conditioning
Behind-the-scenes content leading up to the Tough Sheep event
Crossover storytelling with the Wild Sheep Foundation and MTNTOUGH partnerships
It’s an opportunity to bring MTNTOUGH into the story in a more meaningful way, not just as a sponsor but as a partner in the journey toward strength, readiness, and conservation.
The Connection to MTNTOUGH & WSF
The Wild Sheep Foundation is Rookie Hunter’s title sponsor, and MTNTOUGH is one of their key conservation partners. It’s a natural fit that connects physical preparedness with wildlife stewardship.
As the producer of WSF’s Sheep Fever podcast and their new series Kicked Out, I’ve seen firsthand how WSF and MTNTOUGH share the same commitment to building strong, capable, conservation-minded hunters.
Sponsorship Opportunities
Host-Read Ad Spots
• Pre-roll (15–20 sec) – short brand introduction before each episode
• Mid-roll (30–45 sec) – premium slot for added exposure
Branded Segment
• Tough Sheep and Pre-Season Training Updates – recurring segment following Mike’s progress using the MTNTOUGH Fitness App
Extended Integrations
• Mentions tied to physical conditioning and backcountry preparation
• Behind-the-scenes updates related to the Tough Sheep Challenge and WSF’s 50th Anniversary
• Show-notes mentions and social tags
• Collaborative storytelling opportunities tied to WSF and MTNTOUGH’s partnership
Ad Rates & Packages
Single Episode Sponsorship
Rate: $150 – $200 CAD
Host-read pre-roll plus show-notes mention
Monthly Package (4 Episodes)
Rate: $600 CAD
Host-read ads, social posts, and branded segments - Training Updates
Mid-Roll (optional)
Rate: + $75 CAD
30-second host-read integration mid-episode
Host Bio – Mike Pedersen
Mike Pedersen is a BC-based producer, host, and lifelong conservationist with more than two decades of experience in audio production. An avid hunter and outdoorsman, he brings an authentic field perspective and storytelling approach to every project.
He has produced and engineered podcasts for leading outdoor brands and organizations including:
The Wild Sheep Foundation (Sheep Fever, Kicked Out), Outdoor Life (The Outdoor Life Podcast, The Quick Strike Podcast), Cut & Retie with Joe Cermele, Woodside Media (Woodside with Ben O’Brien, Roost, Wallow, The Hunting Collective), Monashee Media (Beyond The Kill), Western Hunter, Wild Sheep Society of BC (Faces of Wildlife), Swarovski Optik (Behind The Glass), and Gunwerks (Long Range Pursuit).
In addition to his podcast work, Mike has contributed to several award-winning documentary films and television series, bringing his expertise in sound and storytelling to the screen.
His passion for adventure, wildlife, and conservation continues to shape his work on Rookie Hunter and other outdoor productions heard across North America.
